Why Local Customers Are Worth More

  1. The legendary Pareto Principle demonstrates that successful businesses reap 80% of revenue from just the top 20% of their customer base (i.e.“Best Customers”).
  2. Due solely to proximity, Locals invariably make up the lion’s share of “Best Customers” and repeat revenue.
  3. Local customers respond eagerly to “deals” but are less reliant on them than non-locals.
  4. Locals are your best influencers of other Locals - and of non-locals.

Conclusion:

Local customers are your most valuable customers