Why Local Customers Are Worth More

  1. The legendary Pareto Principle demonstrates that successful businesses reap 80% of revenue from just the top 20% of their customer base (i.e.“Best Customers”).
  2. Due solely to proximity, Locals invariably make up the lion’s share of “Best Customers” and repeat revenue.
  3. Local customers respond eagerly to “deals” but are less reliant on them than non-locals.
  4. Locals are your best influencers of other Locals - and of non-locals.

Conclusion:

Local customers are your most valuable customers

COMMUNITY-THROUGH-COMMERCE ALERT

In light of COVID-19, PoasterBoard has new features to facilitate ordering by phone and DIY delivery for local businesses (regardless of their category).

Further, we will provide a local PoasterBoard to any member-neighborhood of National Main Street Center who requests one FREE OF CHARGE through November 1, 2020. And PoasterBoard is ALWAYS free to your members.